Evergreen Awards proudly recognizes Dutch Bros Inc., a drive-thru coffee company celebrated for its exceptional customer service and community focus, with the 2021 Evergreen Award for Maintaining Strong Community Ties While Expanding Its Footprint. This accolade honors Dutch Bros’ dedication to fostering meaningful relationships with its customers and communities while achieving remarkable growth across the United States.

In an industry often defined by scale and efficiency, Dutch Bros stands out as a company that prioritizes connection, culture, and local impact alongside business success.

Outstanding Product and Service Evaluation

Dutch Bros is beloved for its handcrafted beverages, ranging from signature coffee drinks to energy-infused teas and smoothies. With customizable options and friendly, engaging service, the company provides a unique, personal experience that resonates with customers.

The Dutch Bros App, introduced in 2021, enhances convenience while rewarding customer loyalty, demonstrating the company’s commitment to both innovation and customer satisfaction.

Demonstrated Expertise and Knowledge

Founded in 1992, Dutch Bros has grown from a single coffee stand in Oregon to a publicly traded company with over 500 locations by 2021. Despite its rapid expansion, the company remains deeply connected to its roots, prioritizing a people-first approach to business.

Dutch Bros’ emphasis on training and empowering its Broistas (employees) ensures that every customer interaction reflects its core values of quality, kindness, and community.

Authenticity and Trust

Dutch Bros has built a reputation for authenticity, with community support at the heart of its operations. Through initiatives like “Dutch Luv Day” and partnerships with local charities, the company consistently gives back, donating millions to causes such as hunger relief and disaster recovery.

This steadfast commitment to making a positive impact fosters trust and loyalty among its customers and communities.

Quantitative Performance Excellence

In 2021, Dutch Bros achieved significant milestones, including its successful initial public offering (IPO) and expansion into new markets. The company reported strong revenue growth and maintained its customer satisfaction ratings, even amid rapid scaling.

These achievements demonstrate Dutch Bros’ ability to balance operational growth with its commitment to delivering exceptional customer experiences and supporting local communities.

Competitive Differentiation

Dutch Bros sets itself apart through its unwavering focus on relationships and culture. Unlike competitors that emphasize speed and volume, Dutch Bros prioritizes creating genuine connections with customers and fostering a positive work environment for employees.

Its vibrant brand identity, inclusive culture, and local-first philosophy position Dutch Bros as a standout leader in the drive-thru coffee industry.

Additional Criteria for Distinction

Dutch Bros’ commitment to community support, customer service, and employee empowerment underscores its leadership in the coffee industry. By integrating local impact into its business model, Dutch Bros has built a brand that resonates with customers beyond its product offerings.

Celebrating Leadership in Coffee and Community

The 2021 Evergreen Award for Maintaining Strong Community Ties While Expanding Its Footprint recognizes Dutch Bros Inc. for its exceptional contributions to both the coffee industry and the communities it serves. Through its innovative approach and people-first philosophy, Dutch Bros is redefining what it means to grow responsibly.

Evergreen Awards congratulates Dutch Bros on its achievements and continued success. To learn more about Dutch Bros’ mission, products, and community efforts, visit www.dutchbros.com.