In 2025, Ad-MOTO has been honored as the Best New Outdoor Media Company in the UK by the Evergreen Awards. This prestigious recognition underscores the company’s innovative approach to digital out-of-home (DOOH) advertising, which is transforming how brands connect with consumers in real-time. With its AI-powered technology and commitment to sustainability, Ad-MOTO is setting new standards in outdoor advertising.

Revolutionizing Outdoor Advertising with AI-Powered Solutions

Ad-MOTO is an AI-driven digital out-of-home network that brings advertising to life in one of the most sustainable ways possible. Using electric delivery bikes and scooters, their patented Ad|BOX hardware and proprietary AdTech platform have turned London's busiest streets into a dynamic, measurable media channel. The result? Brands can now reach consumers precisely when they are most likely to take action, just before making a purchase.

Founder and Inventor, Paul Vickery, explains, “Our unbeatable superpower is the power of proximity, and frequency, to the consumer purchasing journey.”

This statement highlights Ad-MOTO’s ability to connect brands with their target audience at critical moments, providing both advertisers and consumers with meaningful, impactful engagements.

The Distinct Edge of Ad-MOTO

What truly sets Ad-MOTO apart is its ability to deliver hyper-local reach in some of London’s most affluent and high-traffic areas. Whether targeting commuters, retail corridors, food districts, or tourist hotspots, Ad-MOTO ensures dynamic and repeat exposures throughout the day. Their electric fleet creates high-frequency, impactful interactions, which, thanks to AI-powered smart scheduling, are optimized for maximum outcomes, ensuring that each brand’s message lands at the perfect moment in the consumer journey.

Through 200,000+ hours of real-world testing, strategic partnerships, and globally patented hardware/software, Ad-MOTO has proven its effectiveness at scale. Now, the company is poised to expand globally, taking its innovative approach to outdoor media to new markets.

Sustainability and Transparency at the Core

Ad-MOTO is committed to sustainability with a fully electric fleet, reducing emissions per impression and aligning with brand and ESG goals. Their transparency-driven model ensures advertisers can track real-time campaign performance with live dashboards, showing key metrics such as plays, impressions, and distribution by hour and postcode. This level of accountability is vital for businesses looking to ensure that their advertising spend is driving real-world results.

What Customers Are Saying

Ad-MOTO’s innovative approach has resonated with its clients, who praise the company for making advertising both engaging and measurable. Aisha Jefferson, Head of Consumer Communications at Deliveroo, shared, "In partnership with Ad-MOTO, people didn’t have to miss a minute of the action and could rest easy knowing Deliveroo is not only there to deliver tasty match-day meals but match-day scores, too!”

Angus Elphinstone, CEO of AnyVan, also commended the company’s ease of collaboration: “Ad-MOTO is an easy-to-work-with team of professionals making the process easy, enabling AnyVan to target and engage with our audience in a personable and fun way that’s not always easy to achieve through a website.”

A Vision for the Future

Under the visionary leadership of Paul Vickery and Alex Bolt, Ad-MOTO is pushing forward with ambitious plans for global expansion. With a Series A waiting list now open for investors, the company is primed for significant growth. The strategic addition of industry leaders like Barry Cupples (former Head of Global Investments at Omnicom), Alex Bolt (ex-COO of Gorillas), and Blair Sergeant (CFO at VMOTO) further strengthens Ad-MOTO’s position for long-term success.

Ad-MOTO’s innovative approach to outdoor media continues to drive growth and innovation in the advertising space. With a mission to make outdoor media smarter, cleaner, and more accountable, Ad-MOTO is paving the way for the future of advertising.

Why Choose Ad-MOTO?

Ad-MOTO stands out because of its unique combination of technology, sustainability, and data-driven transparency. Their AI-powered platform delivers measurable results by targeting consumers precisely when they’re most likely to take action, making each campaign highly effective. Whether for driving foot traffic, increasing orders, or boosting sales, Ad-MOTO provides brands with an unparalleled advertising experience.

If you’re looking to engage consumers at the right moment and in the right place, Ad-MOTO’s cutting-edge approach is a clear choice. To learn more about Ad-MOTO or to join their Series A waiting list for early access, visit their Website, Instagram, TikTok, or LinkedIn.