Evergreen Awards is honored to name BeeZerts the winner of the Best Beauty Products in Kansas City of 2025, celebrating their innovative approach to clean, therapeutic, and inclusive cosmetics handcrafted with science, love, and intention.

This prestigious recognition highlights BeeZerts as a standout leader in the Kansas City beauty scene—a brand redefining what it means to be truly beautiful. In a saturated market, BeeZerts shines through its authentic mission, high-performance formulations, and the heart of a remarkable family journey.

Selected Among Hundreds in a Competitive Category

This year’s selection process for Best Beauty Products in Kansas City evaluated hundreds of top-tier entrants from across the region. Each was rigorously assessed for innovation, ingredient quality, customer satisfaction, and community impact. BeeZerts rose to the top through its unwavering commitment to both beauty and wellbeing, setting a new standard for what local beauty brands can aspire to.

Outstanding Product Evaluation

BeeZerts’ products are more than makeup—they’re a skin-loving experience. From lip care to shimmer oils and foundations, every item is infused with a cocktail of therapeutic actives designed to treat and enhance. Unlike conventional brands that spotlight one or two star ingredients, BeeZerts formulas are densely packed with nourishing elements, like triglycerides, clays, and clean oils—offering both cosmetic performance and skincare benefits.

Produced in small batches of 100 or fewer, each product arrives fresh, potent, and meticulously crafted for real-world results.

Demonstrated Expertise and Knowledge

Founded in 2016 and relaunched in 2024, BeeZerts is powered by the dynamic leadership of Kelly Anderson—a former tech executive and legal expert with a global career in data privacy. Her shift into the beauty world began with a single weekend at a cabin, formulating lip balm with her then 16-year-old daughter. That spark ignited a family legacy.

Today, joined by her two younger adopted daughters, BeeZerts is an all-hands-on-deck family business—blending deep research, industry insight, and personal passion into every product.

Authenticity and Trust

BeeZerts is rooted in realness. As a transracial adoptive family, inclusivity isn’t a marketing strategy—it’s a way of life. The brand prioritizes diversity in every aspect of its operations, ensuring that all skin tones, types, and identities feel seen, represented, and celebrated.

With the guiding mantra, “Real Makeup. Real Ingredients. Real People,” BeeZerts invites customers to embrace their individuality and care for their skin—without compromise.

Quantitative Performance Excellence

BeeZerts has made measurable strides in the clean beauty space, with a growing customer base and 5-star reviews across Etsy. From 200+ craft fairs to a high-profile relaunch at Kansas City Fashion Week 2024, the brand has built serious momentum.

Customer feedback consistently praises the effectiveness of BeeZerts’ products and the ethos behind them:

“This isn’t just makeup. It’s thoughtful, luxurious skincare wrapped in pigment and purpose.”

Competitive Differentiation

One of BeeZerts’ most exciting innovations is the upcoming BeeZerts Color Lab—a 35-seat experience inside their new KC storefront where customers can create their own shades. This hands-on model makes BeeZerts one of the only local beauty brands offering fully customizable cosmetics—a major leap in customer engagement and brand differentiation.

Additional Criteria for Distinction

• Clean Beauty Commitment: Every formula is free of hormone disruptors, carcinogens, and unnecessary additives.

• Sustainable Small Batch Production: Lower waste, higher quality, and more attention to detail.

• Mission-Driven: Built by a family, for families—embracing adoption, diversity, and real-world beauty.

Celebrating a New Standard in Beauty

BeeZerts is more than Kansas City’s best beauty brand—it’s a redefinition of what beauty should stand for. Through science-backed innovation, heartfelt storytelling, and a bold commitment to inclusivity, Kelly Anderson and her daughters are proving that handcrafted, clean makeup has a place on every vanity and runway.

Congratulations to BeeZerts—Best Beauty Products in Kansas City of 2025.

Discover the full line at BeeZerts on Etsy, Instagram, and Facebook.