At Evergreen Awards, we are proud to recognize BrushForma as the Best Minimalist Art Brand in the U.S. of 2025. This award celebrates not only artistic excellence but a deeper sense of intention, culture, and mindfulness brought to life through Japanese calligraphy. In an era where design often chases trends and mass production, BrushForma stands apart with a soulful commitment to authenticity, cultural storytelling, and the meditative beauty of handcrafted art.

Outstanding Product Evaluation

Each piece from BrushForma is an experience in stillness. Whether you encounter one of their Sumi ink wall prints, slip into their apparel, or sip from their matcha-themed lifestyle goods, the brand’s commitment to intention is immediately felt. Every stroke is hand-drawn, never digitally generated, ensuring each work carries the presence of the artist behind it. With collections like the Four Seasons Series and the Coffee and Matcha illustration line, BrushForma invites people to live with art that brings calm, meaning, and timeless aesthetics into modern spaces.

Demonstrated Expertise and Knowledge

Founded by Assaa, a Japanese calligraphy artist with deep roots in traditional shodō, BrushForma reflects a level of expertise grounded in heritage and personal transformation. After spending over 15 years abroad, Assaa’s return to her cultural roots led to the founding of BrushForma as both a brand and a personal expression of identity. Her mastery of Japanese brushstroke techniques blends seamlessly with a refined, minimalist design philosophy, creating works that resonate on both visual and emotional levels.

Authenticity and Trust

In a design world increasingly shaped by automation and AI, BrushForma's authenticity is a breath of fresh air. The brand remains true to the slow craft of Japanese calligraphy. No filters, no algorithms, just the quiet honesty of ink on paper. Concepts like wabi-sabi, ma (intentional space), and yohaku (the art of blank space) guide the work. This deeply rooted approach fosters trust and emotional connection with their audience, particularly those seeking meaningful decor and mindful design.

Quantitative Performance Excellence

BrushForma’s growing presence across platforms including their website, Instagram, and YouTube showcases an organic rise in audience loyalty. Their products are sought after not just for their aesthetic but for their ability to create intentional moments in everyday living. Retailers have recognized this value, adding BrushForma pieces to curated offerings that align with Japandi, minimalist, and nature-forward interiors. The brand’s giftable appeal and timeless design have cemented its place as a go-to for thoughtful home and lifestyle accents.

Competitive Differentiation

What sets BrushForma apart is their unwavering commitment to handcraft. In an era where many brands opt for speed and replication, BrushForma leans into imperfection and process. This elevates their pieces from objects to experiences. Each brushstroke tells a story of time, care, and presence. Their visual language minimal yet deeply expressive fills a unique niche in the design world, appealing to customers seeking serenity and depth in their surroundings.

Client-Centric Customization

Another hallmark of BrushForma’s excellence is its offering of personalized pieces. Whether a custom kanji character for a wedding, a seasonal wall scroll, or a one-of-a-kind gift, BrushForma’s bespoke work adds emotional weight to its already meaningful designs. This level of client focus enhances the overall customer experience and strengthens long-term loyalty.

Sustainable Artistic Practice

Sustainability in art isn't always visible, but in BrushForma’s case, it lies in their commitment to slow, intentional creation. Using natural materials, minimal packaging, and small-batch production methods, the brand honors both tradition and the planet. Their process respects the rhythm of craft, avoiding overproduction and favoring longevity.

Cultural Storytelling

Assaa’s personal journey from Japan to the United States and back again emotionally and artistically infuses the brand with a rich narrative that customers connect with. BrushForma is not just art. It is an ongoing dialogue between past and present, East and West, heritage and reinterpretation. Each piece offers a tactile reminder that every event in life has meaning, and every space can hold stillness.

Visual Harmony in Modern Spaces

BrushForma’s pieces integrate seamlessly into today’s most beloved design styles. From Japandi aesthetics to Scandinavian minimalism, their artwork brings a calming, intentional layer to interiors. The interplay of blank space and brushstroke encourages presence and reflection, making every room feel more grounded and alive.

Emotional Resonance and Mindfulness

Above all, BrushForma’s work resonates on a deeply human level. It reminds us to pause, to appreciate the beauty of silence and simplicity, and to find meaning in every mark. As Assaa shared, “All of our art has meaning. I designed with intention. This brings stillness and mindfulness into your space and reminds us that all of the events in our life have meanings.”

With this award, Evergreen Awards proudly acknowledges BrushForma’s leadership in minimalist art and modern calligraphy. Their work is not just visually compelling, it is soulfully transformative. BrushForma is setting a new standard for cultural design in the United States.

Visit https://brushforma.com to explore their collections or follow their journey on Instagram and YouTube.