At the heart of Chester & Co. lies a story of love, community, and the undeniable bond between rabbits and their devoted owners. Founded by Shannon Koehler, Chester & Co. started as a response to a gap in the market—a brand that not only celebrates the joy of rabbits but brings attention to the importance of responsible rabbit care, all while offering a fun and stylish array of products. What began with one special rabbit, Chester, has evolved into a lifestyle brand that resonates deeply with pet parents who understand the quirks, love, and challenges of living with house rabbits.

The Heartwarming Origin Story

Chester & Co. has a foundation built on an emotional, personal story that anyone who has a beloved pet will understand. It all began when Shannon, the founder, stepped in to help her niece adopt a rabbit. Although that particular rabbit found a new home, fate soon brought Chester—a curious and playful Mini Lop with a big personality. Chester quickly became the inspiration behind a brand that would go on to capture the hearts of rabbit lovers around the world. While Chester has since hopped over the rainbow bridge, his spirit continues to inspire the mission of Chester & Co.—celebrating the joy of life with house rabbits.

Filling a Market Gap for Rabbit Lovers

While pet-themed merchandise has long catered to dog and cat lovers, rabbit owners have largely been left out of the spotlight. Chester & Co. has changed that by offering stylish, high-quality lifestyle products specifically designed for people who share their homes with rabbits. Whether it's the playful "Only Talking to My Bunny Today" hoodie or breed-specific “Bunny Club” graphics, each design reflects the unique bond between bunny parents and their furry companions.

This brand stands out not only for its charming products but also for its dedication to serving a niche yet passionate community. The whimsical designs, often infused with clever bunny-themed humor, make a statement about the personalities of both rabbits and their owners, and offer an inclusive space for bunny lovers to feel seen, understood, and celebrated.

Mission-Driven and Community-Centered

Beyond the adorable designs, Chester & Co. is on a mission to make a real impact. The brand actively promotes proper rabbit care, debunks common myths about rabbits, and provides helpful resources for both new and experienced bunny owners. With free downloadable guides, care checklists, and a blog packed with useful information, Chester & Co. aims to educate and empower rabbit parents everywhere.

Chester & Co. doesn’t just sell products—it’s a resource hub, a space where bunny lovers can connect, share stories, and laugh about the everyday joys and challenges of life with rabbits. Through this approach, Chester & Co. fosters a community that deeply values empathy, education, and kindness.

Kindness-First Brand Values

What sets Chester & Co. apart is its dedication to spreading positivity and connection through every aspect of its business. From customer service to product design, the brand is built on kindness and authenticity. Founder Shannon's personal touch is woven into every interaction, ensuring that customers not only get quality products but also feel valued and understood. It’s this emphasis on relationships, trust, and empathy that has helped Chester & Co. cultivate a devoted following of loyal customers.

Real Impact, Real Community

Chester & Co. has developed a robust and engaged community of bunny lovers. The brand’s social media platforms and email newsletters have become a hub for rabbit owners to share experiences, advice, and, of course, plenty of adorable bunny pictures. Through its blog and digital resources, Chester & Co. has provided support and guidance to countless first-time bunny adopters, ensuring that they have the knowledge to offer their rabbits the best care possible.

Design-Forward Products with Personality

Chester & Co.’s products are a delightful blend of style and sentiment, each piece crafted to resonate with the unique lifestyle of bunny parents. The brand’s designs are as fun and quirky as the rabbits they represent. Popular items include humorous designs like “Buckle Up Cowboy – Wild & Wanted,” and “Cottontail Social Club,” all infused with the personality and charm that make life with rabbits so special.

Each product is made with bunny parents in mind—whether it’s the soft and comfortable apparel or the thoughtfully designed home goods, Chester & Co. ensures that every item is as practical as it is adorable.

Celebrating Chester’s Legacy

Today, Chester & Co. continues to honor the memory of Chester, the rabbit who inspired it all. The brand's heartwarming story is a reminder of the deep bonds we share with our pets and the communities we build around them. Chester’s legacy lives on through every product and every interaction with customers, making Chester & Co. a true pioneer in the world of pet-focused brands.

In a world where pets of all kinds are celebrated, Chester & Co. stands out as a beacon for rabbit lovers. It is not just a brand; it’s a movement, one that brings together people who understand that life with a bunny is a beautiful and uniquely rewarding journey.

For more information about Chester & Co. and to explore their full range of products, visit Chester & Co. and join the community of bunny lovers today!