We are proud to announce Fully Booked AI as the recipient of the Best AI-Powered Salon Marketing Agency in North Carolina of 2025. This prestigious award recognizes the company’s exceptional ability to harness the power of artificial intelligence and automation to help salons and beauty professionals thrive in an increasingly competitive landscape.

Fully Booked AI has redefined the way salons and med spas approach marketing by integrating cutting-edge AI technologies with industry-specific strategies. Under the leadership of Founder and visionary Michele Matkovich, the company has revolutionized salon growth by providing tailored solutions that attract clients, boost rebooking rates, and drive consistent revenue—without the burnout.

Outstanding Product Evaluation

At the core of Fully Booked AI’s success is its bespoke marketing automation system, which combines AI-driven follow-ups, SEO-optimized funnels, and client management tools. This unique product is designed not just to enhance marketing efforts but to fundamentally transform how beauty professionals connect with clients and grow their businesses. It’s more than software—it’s a scalable business-growth ecosystem that empowers beauty entrepreneurs to streamline operations while scaling their revenue.

Demonstrated Expertise and Knowledge

Michele Matkovich’s experience as a salon owner, operator, and beauty industry veteran has given her a unique insight into the challenges faced by salon owners and med spa professionals. Her deep industry knowledge has allowed Fully Booked AI to bridge the gap between creative service work and data-driven marketing, ensuring that clients not only receive innovative solutions but also the strategic guidance needed to succeed in a fast-paced industry.

Authenticity and Trust

Fully Booked AI stands out in a crowded marketplace because it is built by someone who has walked in the shoes of its clients. Michele’s journey—from opening her first salon during the Great Recession to leading an AI-driven marketing agency—resonates with salon owners who seek both practicality and innovation. This authenticity has earned Fully Booked AI the trust of hundreds of beauty professionals who turn to the company for real, actionable solutions to grow their businesses.

Quantitative Performance Excellence

Fully Booked AI has consistently delivered results for its clients. By combining AI automation with high-level marketing systems, the company has helped salons and med spas improve client acquisition, boost customer retention, and optimize rebooking processes. This approach has led to tangible, measurable improvements in revenue and operational efficiency for beauty businesses across North Carolina.

Competitive Differentiation

What sets Fully Booked AI apart is its laser focus on the salon and spa industries, an underserved niche in the tech and marketing space. While many marketing solutions are designed for broad, faceless markets, Michele Matkovich has created a solution specifically for the beauty industry—understanding its unique challenges, client dynamics, and revenue needs. This deep understanding of the industry’s intricacies has made Fully Booked AI the go-to partner for beauty professionals looking to scale their businesses with precision and confidence.

Celebrating Leadership and Innovation

This award is not just a recognition of Fully Booked AI's powerful AI-driven marketing platform but also a celebration of Michele Matkovich’s leadership and vision. As a woman leading in the male-dominated fields of AI, SEO, and automation, Michele is a trailblazer who continues to inspire others to innovate and grow in the beauty and tech industries.

With a remarkable track record of success and a deep commitment to empowering beauty professionals, Fully Booked AI is poised to continue its mission of transforming the way salons and med spas scale their businesses, both in North Carolina and beyond.

Fully Booked AI is more than just a marketing agency—it’s a movement, and Michele Matkovich is leading the charge for a smarter, more efficient future in the beauty industry.

Connect with Fully Booked AI:
Website: Fully Booked AI
Instagram: @fullybookedai
Facebook: Michele Matkovich
TikTok: @fullybookedai_official