The Evergreen Awards are proud to recognize Good To Growing as the Best Entrepreneurial Operating System for CEOs in North America of 2025. This prestigious award highlights the remarkable impact that Good To Growing has had on entrepreneurs across the continent, providing a proven, actionable framework for business owners striving to scale their companies in a sustainable, effective way.

A New Era for Entrepreneurs

In a landscape filled with over-complicated business frameworks and cookie-cutter approaches, Good To Growing stands out as a beacon of simplicity, clarity, and real-world applicability. Created by serial entrepreneur and CEO Scott Winters, this operating system is designed for the everyday business owner, particularly small and mid-sized companies that lack the resources of large corporations. Unlike other systems that are tailored for Fortune 500 companies or consultants with massive budgets, Good To Growing offers a practical, step-by-step blueprint for entrepreneurs who are looking to break through growth ceilings without sacrificing their sanity.

This unique system is a culmination of Scott Winters' three decades of entrepreneurial experience, having scaled multiple businesses, including one that grew from zero to over $2 billion in assets. It is this deep, lived experience that gives Good To Growing its unparalleled credibility. Rather than relying on theoretical frameworks, Winters distills his real-world knowledge into actionable steps, ensuring that every business owner can implement change from day one.

A Proven Five-Phase System

At the core of Good To Growing is its five-phase system that takes entrepreneurs on a transformative journey. The system starts with a thorough evaluation of a business’s current state, ensuring that owners understand exactly what’s working and what’s broken before they attempt to scale. From there, the system moves into the Weakness Resolution phase, helping entrepreneurs focus on the critical few issues that will drive the biggest breakthroughs.

Business Modeling then allows owners to design a scalable business model based on data, not guesswork. Scaling comes next, providing entrepreneurs with the tools and diagnostics to grow with confidence. Finally, the Execution phase brings everything together, turning business growth into a self-correcting system capable of continuous improvement.

This step-by-step process is uniquely designed for entrepreneurs who are ready to move from “good enough” to “scalable,” without relying on consultants or complex systems. The system’s simplicity, coupled with its depth, is what makes it the perfect solution for entrepreneurs looking for a clear path forward.

Real World Impact

What truly sets Good To Growing apart from its competitors is its focus on real-world applicability. Scott Winters didn’t create another theoretical business system. He created one based on firsthand experience, having navigated the challenges of scaling businesses in multiple industries. His system is born out of the lessons learned from both successes and failures, which is why entrepreneurs feel understood and empowered when using it.

In addition to the proven methodology, Winters has personally mentored thousands of entrepreneurs and business leaders, helping them overcome common growth bottlenecks and operational challenges. The system has been tested across a variety of industries, ensuring that it works in the real world, no matter the business size or type. Good To Growing provides tools that address the unique pain points faced by small and mid-sized businesses, making it an indispensable resource for entrepreneurs seeking sustainable growth.

A Vision for the Future: AI and Automation

Looking ahead, Good To Growing is poised to evolve even further with the introduction of Scale B.O.S.S., an AI-powered SaaS platform that will automate the system’s diagnostics, track progress, and provide real-time actionable insights. This groundbreaking technology will allow entrepreneurs to scale their businesses with even more precision, removing the guesswork and providing them with the data they need to make smarter decisions.

This marriage of a proven operating system with cutting-edge technology is a game-changer for business owners. It’s the first time that a system like Good To Growing will not only offer a blueprint for growth but also the technology to help businesses implement and track their progress in real time.

Why This Matters Now

The entrepreneurial landscape is changing, with small and mid-sized businesses facing increasing challenges such as labor shortages, capacity issues, and economic uncertainty. In times like these, entrepreneurs need more than just motivation—they need a proven system that gives them clarity, structure, and the tools to succeed.

Good To Growing is that system. Its simplicity makes it accessible, while its depth ensures that businesses can scale without chaos. As more entrepreneurs turn to AI for efficiency, the combination of Scott Winters’ system with Scale B.O.S.S. ensures that Good To Growing remains at the forefront of business innovation.

A Roadmap to Success

By receiving the Best Entrepreneurial Operating System for CEOs in North America of 2025 award, Good To Growing has solidified its place as a transformative tool for entrepreneurs who are looking to scale smarter, not harder. With its clear, actionable steps, and its ability to simplify the complexities of scaling a business, Good To Growing provides a roadmap that helps entrepreneurs build a scalable, sustainable business without burning out.

For entrepreneurs who are ready to take the next step, Scott Winters and Good To Growing offer the clarity, structure, and tools needed to turn vision into reality.