We are thrilled to announce Haluan Coffee & Tea as the recipient of the Best Social Impact Business in the U.S. of 2025 award. This prestigious recognition celebrates Haluan’s unwavering dedication to making a profound, positive impact on the Veteran community and beyond. Founded by Mike Martinez, a Special Forces Veteran, Haluan is more than just a coffee and tea brand—it's a mission-driven business that uses its products as a vehicle for healing, awareness, and connection.

Haluan’s commitment to Veteran suicide prevention, mental health advocacy, and community service has made a significant mark across the country. With every bag of coffee roasted and every cup of tea brewed, the company not only delivers high-quality, ethically sourced products but also empowers others to join in the fight for mental health awareness and healing.

Outstanding Social Impact: Building a Legacy of Purpose

Haluan’s business model is rooted in more than just financial success; it's built on the belief that true success is measured by the impact you have on others. Named after Mike’s three daughters (Ha.Lu.An.), Haluan embodies direction and purpose—values that resonate deeply with the company’s mission. Haluan’s initiatives, such as their Christmas Dinner Giveaway, provide essential support for military families in need, creating moments of joy during the holiday season.

The company’s commitment extends to Veteran suicide prevention, with Haluan actively supporting organizations that provide critical services for veterans facing mental health challenges. Through their work, they ensure that every cup of coffee or tea sold contributes to a greater cause—a cause dedicated to building a future where no one has to face their challenges alone.

Demonstrated Leadership: Beyond Business

What truly sets Haluan apart from other businesses is its founder’s journey. After 17.5 years of service in Naval Special Warfare, Mike Martinez turned the pain of losing friends to suicide and his own struggles with mental health into a powerful force for change. With Haluan, he created a space not only for high-quality coffee but also for healing and conversation.

Haluan’s efforts to bring awareness to mental health within the Veteran community have gained national recognition. Whether through charity partnerships, pop-up events, or white-label collaborations, the brand continuously strives to connect with its customers on a personal level, building a strong and supportive community.

A Business Built on Service

Haluan is more than a product—it's a movement. With a core focus on social responsibility, the brand demonstrates that it’s possible to run a successful business while having a lasting, positive impact on the community. Haluan’s commitment to ethical sourcing and small-batch production shows their dedication to quality, but it’s the heart behind the brand that truly resonates with consumers.

Through every partnership and initiative, Haluan continues to exemplify how businesses can be a force for good. “We’re not just roasting coffee. We’re building something that brings people back to life — one cup, one connection, one purpose at a time,” says Mike Martinez.

Conclusion: A Legacy of Purpose and Impact

We are proud to recognize Haluan Coffee & Tea with the Best Social Impact Business in the U.S. of 2025 award. Their unwavering dedication to supporting the Veteran community, raising awareness for mental health and suicide prevention, and creating meaningful connections through quality products makes them a true leader in social impact. Haluan is a brand with a purpose, and its legacy will continue to inspire and uplift those who need it most.