Nova Ecommerce Group has earned the prestigious title of Best Amazon Agency in the U.S. of 2025 by Evergreen Awards, a recognition that underscores their exceptional ability to drive sustainable growth for consumer brands on Amazon and other digital marketplaces. With a data-driven approach, a deep understanding of Amazon’s algorithms, and a focus on conversion rate optimization, Nova Ecommerce Group stands out as a strategic partner for brands looking to thrive in the competitive e-commerce space.

A Data-Driven Approach to Amazon Growth

What sets Nova Ecommerce Group apart from other agencies is their relentless focus on data. Founder & CEO Lucretia Durant brings a unique trifecta of e-commerce expertise to the company, with experience from Amazon vendor management, Kraft Heinz’s Amazon sales team, and growth consulting at WPP. This well-rounded perspective allows Nova Ecommerce Group to provide targeted, data-backed strategies that not only drive traffic but also optimize conversions.

"We understand the motivations behind Amazon's decisions and the pain points sellers face daily," says Lucretia. "Our approach is about turning data into actionable strategies that deliver real, measurable results for our clients." Nova Ecommerce Group’s comprehensive strategies include SEO and GEO listing copywriting, PPC & DSP advertising, A+ content creation, and inventory management—each honed to boost performance on Amazon.

Conversion Rate Optimization: The Key to Profit Growth

In an era where advertising costs on platforms like Amazon are steadily rising, Nova Ecommerce Group has proven that sustainable growth comes not from simply increasing ad spend, but from optimizing conversion rates. Their team continuously analyzes product listings to identify gaps that are eroding brands' category share. Through A/B split testing on revised copy and imagery, they confirm that these changes will lead to meaningful improvements in metrics like click-through rates and conversion rates.

"The secret to success on Amazon isn’t just about paying for ads," explains Lucretia. "It’s about understanding the algorithms that drive visibility and ensuring your listings are optimized to convert. Our work with A/B testing, pricing strategies, and ad targeting ensures that our clients' products not only get seen but also get purchased."

A Deep Understanding of Amazon Algorithms

Nova Ecommerce Group’s expertise extends beyond basic marketing tactics; they possess an in-depth understanding of Amazon’s constantly evolving algorithms, including newer systems like RUFUS and COSMO. This knowledge allows them to refine their strategies to ensure their clients’ products achieve maximum visibility and success on the platform. Their holistic approach to Amazon account management ensures that every aspect of their clients' presence is optimized for success, from listing content to advertising strategies.

Proven Success and Client Trust

Nova Ecommerce Group's strategies have led to proven success stories, with brands achieving substantial growth in both sales and profitability. Their clients trust them not just as an agency but as a strategic partner that actively contributes to their long-term success. With a commitment to maximizing profitability, they ensure that every decision, every strategy, and every campaign is geared toward driving the best possible results.

Why Nova Ecommerce Group Deserves This Award

Nova Ecommerce Group has earned the title of Best Amazon Agency in the U.S. of 2025 for their data-driven strategies, deep understanding of Amazon’s algorithms, and dedication to conversion rate optimization. Their comprehensive approach to Amazon growth has helped numerous brands thrive in a competitive marketplace, making them a top choice for businesses looking to scale successfully on Amazon.

For more information, visit their website at Nova Ecommerce Group.