At Evergreen Awards, we are proud to honor exceptional individuals who are making transformative impacts on society, and it is with great enthusiasm that we announce Shelly Grimm: Best Social Impact Innovator in Caregiving and Chronic Illness Support in the U.S. of 2025. Shelly’s dedication to supporting caregivers and those living with chronic illness through her groundbreaking work with The Perpetual Caregiver Collective (TPC) has reshaped the caregiving landscape and set a new standard for how these vital communities are supported.

A Lifetime of Personal and Professional Experience

Shelly Grimm’s journey to becoming a recognized leader in caregiving support is rooted in both her personal experience and her extensive professional background. As a former insurance executive with 28 years of financial consulting experience, Shelly blends her deep expertise with her lived experience as a caregiver to her mother, the first woman in the U.S. diagnosed with Crohn's Disease, and to her neurodivergent son, Ben. This combination of personal and professional insights allows Shelly to offer a truly holistic and compassionate approach to caregiving, one that considers both the emotional and financial toll caregiving places on families.

The Perpetual Caregiver Collective: A Revolutionary Approach

Through the creation of The Perpetual Caregiver Collective, Shelly has built an innovative ecosystem of services designed to offer relief, resources, and renewal to caregivers and families facing chronic illness. TPC is unique in its holistic model, integrating emotional support, financial clarity, and practical advocacy in a way that has never been done before. By offering restorative caregiver retreats, a concierge service, and The Family Love Letter for estate and life organization, Shelly empowers caregivers to find balance, confidence, and peace amidst the complexities of caregiving.

The Collective’s combination of practical financial guidance with emotional well-being support addresses the gaps that many traditional caregiving services fail to meet. By uniting these often fragmented services, Shelly is redefining what it means to be a caregiver in today’s society.

Impacting Lives Through Advocacy and Awareness

Shelly’s work extends beyond the services she provides to individual families. As an advocate and storyteller, Shelly has used her platform to raise awareness about the challenges caregivers face and to shine a light on the often-invisible work they do. Her memoir, Some Asses Just Need Wiping, and the upcoming sequel, Some Loves Just Need Leaving, are part of her ongoing mission to break the stigma surrounding caregiving, chronic illness, and neurodiversity. Shelly’s voice has reached millions through features on Fox Business, Bloomberg, and Tom Hegna’s “Who Wants To Be A Millionaire,” and MSN named her as one of the Top 10 Inspiring Women in 2025.

Shelly’s dedication to amplifying the voices of caregivers and chronic illness sufferers is further demonstrated by her leadership in shifting public awareness of caregiving as a societal issue, not just a personal burden. She is creating a new narrative around caregiving, one rooted in empathy, support, and recognition.

A Leader in Social Impact and Innovation

Shelly’s achievements have not gone unnoticed in the broader social impact space. Her ability to integrate financial literacy, mental health support, and community building into a scalable and tech-supported model makes TPC a unique and invaluable resource. Through her work, Shelly has paved the way for national and international partnerships in healthcare, senior care, and workplace support, ensuring that the impact of TPC reaches beyond individual families to communities at large.

Her leadership and innovative approach have garnered her a spot in numerous award categories, including the prestigious Stevie Awards for Women in Business, the AARP Purpose Prize, and recognition as a Forbes 50 Over 50 Impact Winner. Shelly’s work is setting new standards for how society addresses caregiving and chronic illness, and her advocacy continues to inspire others to take action and support these communities.

For more information about Shelly Grimm and The Perpetual Caregiver Collective, visit www.theperpetualcaregiver.com.