The Evergreen Awards are delighted to announce Social Climbers as the Best Social Commerce Agency, UK, 2026. This prestigious recognition celebrates the agency’s outstanding ability to transform social media platforms into revenue-generating powerhouses for brands. Under the leadership of founder Emily Booroff, Social Climbers has cemented its position as a leader in the social commerce industry.

An Unconventional Journey to Success

Emily Booroff’s career has been anything but conventional. Diagnosed with dyslexia and ADHD, Emily faced numerous challenges in traditional academic environments, but these experiences ultimately shaped her resilience and entrepreneurial mindset. Emily began her career in retail, rising quickly from the shop floor to managing some of the most prestigious retail locations in the Middle East. Her international leadership experience, combined with her expertise in influencer-driven brand growth, has played a key role in Social Climbers' rapid success.

Before founding Social Climbers, Emily gained invaluable experience working with renowned beauty entrepreneur Mona Kattan and major international retail organizations, such as Majid Al Futtaim. These opportunities helped Emily hone her expertise in global retail strategy, brand building, and influencer-led growth, which laid the foundation for Social Climbers’ incredible growth.

Unlocking Revenue through Social Commerce

Social Climbers stands at the forefront of social commerce, where social media is no longer just a marketing channel but a powerful sales platform. Through its expertise in TikTok Shop and creator-led marketing strategies, Social Climbers helps beauty, wellness, and lifestyle brands unlock new streams of revenue. The agency’s ability to combine high-converting content, live commerce, and affiliate marketing has resulted in extraordinary growth for its clients.

"Social Climbers grew quickly because we built it around how people actually shop today," says Emily. "Social media isn’t just where people discover products anymore,  it’s where they buy them. Once brands understand that shift, the growth can be extraordinary."

Creator-Led Ecosystems and TikTok Shop Mastery

What truly sets Social Climbers apart is its deep understanding that successful social commerce requires a comprehensive, integrated approach. The agency operates at the intersection of creators, affiliates, and performance marketing, building entire creator-led ecosystems around brands. Social Climbers' expertise in TikTok Shop ensures that brands can seamlessly leverage creators, affiliates, live selling, and performance ads to drive sales.

"One of the most exciting parts of what we do is helping brands discover revenue they didn’t know existed," Emily shares. "When social commerce is done properly, it doesn’t just add a marketing channel,  it creates entirely new sales streams."

A Global Vision with Local Impact

With growing operations across the UK, Middle East, and United States, Social Climbers is expanding its influence in the social commerce space. Emily’s global perspective and experience in building cross-regional strategies have positioned the agency to cater to brands in diverse markets. Social Climbers has established itself as one of the leading agencies helping brands navigate the creator economy and the rapidly evolving landscape of social-first commerce.

"Creators are the new storefronts of the internet," Emily says. "They’re where trust is built and where purchasing decisions are made. The brands that win today are the ones that understand that content isn’t just creative,  it’s commercial."

The Future of Social Commerce

Looking to the future, Emily emphasizes that social commerce is no longer an experimental strategy but a necessary infrastructure. "In 2026, the brands that understand how to sell through creators and platforms will win," she says. "The ones that treat social media as just a marketing channel will fall behind."

What Sets Social Climbers Apart

Social Climbers’ approach to social commerce goes beyond content creation and paid media. The agency’s integrated approach, combining UGC production, large-scale affiliate networks, live commerce, and data-driven advertising, has allowed Social Climbers to help brands scale at a faster pace than traditional agencies. By turning viral content into sustained sales through creator partnerships and social-first retail strategies, Social Climbers is helping define the future of retail.

The future of retail is social, and with Social Climbers leading the charge, the agency continues to shape how brands succeed in the digital era.

To learn more about how Social Climbers can help your brand scale through social commerce, visit their website or follow them on Instagram and TikTok.