Evergreen Awards is thrilled to announce This Is DeLaCruz as the winner of the Best Music Storytelling Platform in the U.S. of 2025. This prestigious recognition celebrates the platform’s profound impact on reshaping the narrative within the live music industry. Through its raw, authentic, and deeply human storytelling, This Is DeLaCruz has brought the often-unseen voices of the music world to the forefront, offering an unparalleled look into the lives of the techs, crew, and production professionals behind iconic performances.
Outstanding Product Evaluation
From the very start, This Is DeLaCruz has stood apart from other platforms by focusing on what truly matters—the people who make live music happen. Founder Nick DeLaCruz, a former touring audio engineer, created the project to amplify the voices of those who are typically left in the shadows. The platform’s content—including full-length documentaries, mini-series, podcasts, and social media posts—has grown into a respected cross-platform hub that reaches thousands of viewers each week. What sets it apart is its dedication to unfiltered, honest narratives about the grind, the chaos, and the incredible dedication required to put on a show.
Demonstrated Expertise and Knowledge
The heart of This Is DeLaCruz is its unrivaled access to the inner workings of live music tours. Nick’s background in the industry, having worked with major artists like Madonna, Pantera, Slipknot, and Chris Stapleton, provides him with a unique perspective that few others can replicate. Through candid interviews with fellow crew members, the platform explores the technical intricacies of live shows, but also dives into topics like mental health, sobriety, and resilience—the human side of life on the road. This Is DeLaCruz has become a trusted resource for both aspiring professionals and industry veterans seeking to connect with the heart of the live music experience.
Authenticity and Trust
What makes This Is DeLaCruz so compelling is its authenticity. As a touring professional himself, Nick shares a bond of trust with the people he interviews. These are not just technical discussions about gear or the logistics of touring; they are real conversations about the human experiences that shape the industry. By focusing on the personal stories of crew members, from their struggles with burnout to their journeys of recovery, This Is DeLaCruz has carved out a space for voices that are often overlooked. This unique approach has earned the platform widespread respect and recognition within the live music community.
Competitive Differentiation
Unlike other platforms that primarily focus on the artists themselves, This Is DeLaCruz shines a light on the essential yet often unsung heroes who make live performances possible. From audio engineers and lighting directors to the techs who keep the equipment running smoothly, the focus is on the intricate and often overlooked details of the production process. The platform also provides a much-needed bridge between artists and crew, offering a 360° view of the music industry that fosters understanding and connection between the two.
Additional Criteria for Distinction
This Is DeLaCruz is also making strides in reshaping the conversation around mental health in the industry. Through its focus on resilience, recovery, and sobriety, the platform creates a space for individuals to share their personal stories, making it a vital resource for those navigating the often-challenging world of live music. This emphasis on authenticity and connection is not only reshaping the industry but is inspiring the next generation of music professionals to be more open and vulnerable in their own careers.
Celebratory Conclusion
The honor of being named Best Music Storytelling Platform in the U.S. of 2025 underscores the remarkable work that This Is DeLaCruz continues to do in amplifying the voices that are often unheard in the music industry. Through its commitment to telling the real stories of the people behind the scenes, Nick DeLaCruz and his team have created a platform that celebrates the spirit of collaboration, dedication, and passion that defines live music.
In a world where the spotlight often shines only on the artists, This Is DeLaCruz has successfully made room for the crew and technicians whose tireless efforts are equally deserving of recognition. The impact of this platform goes beyond entertainment—it’s a movement that fosters understanding, community, and respect for everyone involved in making music happen.
Congratulations to This Is DeLaCruz on this well-deserved recognition!
For more on This Is DeLaCruz, visit their website: This Is DeLaCruz. You can also follow them on social media at:
At Evergreen Awards, we honor excellence across three key categories—Organizations, Products, and Individuals. By recognizing success in all its forms, we shine a light on the achievements that inspire progress and set new standards for greatness.
