As a recognized leader in the beauty and technology industries, Samet Metin Karaman has earned the prestigious title of Best Beauty & Retail Tech Entrepreneur in Florida of 2025. This honor, awarded by the Evergreen Awards, recognizes his transformative impact on the beauty sector, where his dual-engine approach is helping to reshape the landscape of beauty brands in the digital age.

Revolutionizing the Beauty and Tech Industry

Samet Metin Karaman's journey in blending beauty operations with innovative technology has made him a true pioneer in both fields. As Business Developer for Morfose USA, he has successfully led the company’s expansion from one of the largest cosmetics manufacturers in Europe and the Middle East into the U.S. market. Karaman’s leadership has resulted in the creation of a robust operational model that connects Türkiye’s manufacturing capacity with U.S. retail channels, positioning Morfose USA as a leader in both professional beauty and mass-market retail.

Karaman's ability to seamlessly integrate technology into his business operations has given him a unique edge in the highly competitive beauty industry. His innovative mindset has led to the development of scalable systems that help brands grow sustainably and maintain operational excellence while adhering to regulatory standards such as MoCRA and FDA compliance.

Empowering Growth Through Proprietary Technology

A significant part of Karaman's success lies in his ability to build proprietary technology that empowers beauty brands to scale efficiently in the e-commerce space. Pirahas, a platform he founded, integrates crucial tools like dropshipping, dynamic repricing, CRM, and product research into one comprehensive solution. This integration eliminates the need for multiple disparate tools, providing beauty brands with a more efficient, streamlined workflow that helps them operate with greater agility.

Pirahas has already proven to be a game-changer in the beauty tech industry, supporting over 300 users and generating over $100,000 in gross sales shortly after its launch. Through Pirahas, Karaman has demonstrated how technology can elevate beauty brands by providing them with the flexibility they need to thrive in an ever-evolving retail environment.

A Track Record of Excellence

Samet Metin Karaman’s track record is a testament to his leadership, innovation, and commitment to excellence. Under his direction, Morfose USA has expanded rapidly in the U.S., all while maintaining a strong focus on regulatory compliance. The company continues to offer high-quality products that meet professional salon and retail requirements, ensuring that every step of their supply chain is optimized for success.

In addition to his work at Morfose and Pirahas, Karaman’s contributions to the beauty and tech industries have earned him significant recognition. In 2021, he was awarded the Ulutek Technopark “Best of Technology – Sales Category” award, further solidifying his reputation as a trailblazer in both fields. Karaman's exceptional contributions have also earned him O-1 (Extraordinary Ability) visa status, cementing his place as a leading figure in the beauty-tech space.

A Vision for Scalable, Sustainable Growth

What truly sets Karaman apart is his holistic approach to business. By combining high-quality product development with innovative technology and operational excellence, he has created a scalable model that works across global markets. Karaman’s focus on delivering “quality, speed, and experience” ensures that every aspect of Morfose USA is designed to support sustainable growth.

Karaman also shares his expertise with other entrepreneurs, offering mentorship and guidance on scalable growth, marketplace strategies, and evidence-based execution. His approach serves as a roadmap for other business leaders who aspire to combine operational expertise with technological innovation.

Why Samet Metin Karaman Stands Out

Karaman’s ability to bridge the gap between beauty operations and technology sets him apart in the industry. His approach to scaling brands, combined with his in-depth knowledge of both the beauty and tech sectors, has made him a highly respected figure in the field. Through his leadership at Morfose USA and his groundbreaking work with Pirahas, Karaman has proven that success in beauty and technology is not about chasing fleeting trends, it’s about creating sustainable systems that drive growth.

His relentless pursuit of excellence and his commitment to creating integrated, scalable solutions has earned him the title of Best Beauty & Retail Tech Entrepreneur in Florida of 2025.