We at Evergreen Awards are thrilled to announce Wealthy Krue Financials, led by visionary CEO Deija Dar’Shay James, as the recipient of the Best Tax Franchise in Louisiana of 2025. This prestigious recognition celebrates the firm’s transformative impact on the tax and financial services industry—not just in Louisiana, but across the nation.
Chosen from among hundreds of applicants, this award reflects a rigorous selection process focused on innovation, performance, and lasting impact. Deija James stood out as a dynamic force in the world of franchise development, offering more than financial services—she’s offering generational wealth-building tools that are reshaping the narrative for Black-owned businesses and women-led enterprises.
Outstanding Product Evaluation: A Franchise Model with a Purpose
Under Deija’s leadership, Wealthy Krue Financials has evolved from a single-location startup into a multi-million-dollar franchise in under a year. What sets this franchise apart is its ability to turn aspiring tax professionals into thriving business owners through a proven blueprint that includes systems, mentorship, software, and automation.
This isn’t just about tax preparation—it’s a business empowerment platform that continues to revolutionize the way financial services are delivered and scaled.
Expertise and Education: Built from Experience, Backed by Results
Deija James is a 7-figure franchise expert who took her hometown hustle from Jonesboro, Louisiana and turned it into a national model of success. She has personally mentored dozens of franchisees, many of whom are now six- and seven-figure earners. Her hands-on coaching and holistic approach have turned Wealthy Krue into a launchpad for emerging CEOs.
Performance Excellence: Numbers That Tell a Story
Wealthy Krue Financials reached seven figures in revenue within its first month of franchising. But beyond the numbers, it’s the lives changed and businesses built that truly set this brand apart. Her franchisees don’t just grow financially—they gain the confidence, structure, and mentorship to build sustainable enterprises of their own.
Trust and Authenticity: Rooted in Real-World Empowerment
What makes this award so meaningful is how Deija infuses her business with purpose, heart, and authenticity. As she says, “I don’t just offer tax services—I offer transformation.” Wealthy Krue Financials is a safe haven for those ready to step into their power and own their financial future.
Innovation & Differentiation: The Complete Financial Ecosystem
Through Seaux Wealthy Enterprise, Deija provides her clients with training, virtual assistants, CRMs, and business systems. And with Seaux Branded, entrepreneurs receive branding that reflects legacy and leadership. This full-circle business model gives franchisees everything they need to thrive in a competitive marketplace.
Celebrating Leadership in Louisiana and Beyond
Deija’s impact goes far beyond profit. In 2024, she received the Presidential Lifetime Achievement Award for her service and leadership. Her businesses aren’t just helping people file taxes—they’re helping families build wealth, shift generational patterns, and create lasting legacies.
You can learn more about Deija James and her award-winning brand at:
Instagram: @DeijaTheCEO | @WealthyKrueFinancials
Facebook: Deija D James and Wealthy Krue Financial
At Evergreen Awards, we honor excellence across three key categories—Organizations, Products, and Individuals. By recognizing success in all its forms, we shine a light on the achievements that inspire progress and set new standards for greatness.
