Evergreen Awards is proud to recognize Flycket as the Best Marketing Innovation Platform in the UK of 2026. This award honors a UK marketing innovation platform helping offline businesses rethink how customers engage with promotional offers.

Addressing a Common Business Challenge

Flycket was built around a simple business challenge. Offline promotions often create interest, but that interest can fade before a customer takes action. A person may see an offer, plan to use it later, and then forget. Flycket gives businesses a way to turn that moment of interest into a clearer customer action.

Through the platform, businesses can create digital Flyckets that customers may claim, save, share, and redeem. The concept combines the reach of a flyer with the usefulness of a ticket, giving customers something they can keep and use when they are ready to act.

A Behaviorally Informed Approach

One reason Evergreen Awards selected Flycket is its behaviorally informed approach. The platform is built around the idea that customers may be more likely to engage with an offer when they actively choose it, rather than simply viewing it. Instead of relying only on memory, Flycket invites customers to claim an offer and return to it later.

Founded on Real Business Experience

Flycket was founded by husband and wife team James Ogilvie Robertson and Rachael Ogilvie Robertson. Their background in hospitality, marketing, finance, and business development shaped the platform’s practical direction. Rather than building the idea from theory alone, the founders developed it while working inside real customer-facing businesses.

Early Testing and Measurable Results

The company’s early testing came from the London Steakhouse Company, where the founders observed how customers responded to different promotional formats. According to information provided by the founders, one champagne promotion received 2 redemptions when sent as a traditional promotional email. When the same type of promotion was later delivered using Flycket, it generated 137 redemptions. While this example is company-provided, it highlights the platform’s focus on measuring customer engagement from discovery to redemption.

A Different Approach to Customer Engagement

Flycket stands out because it is not positioned as a standard voucher tool or loyalty program. Its focus is on the moment after a customer sees an offer. Customers can claim, save, share, and redeem, while businesses can better understand which offers are gaining attention and which are leading to action.

Supporting a Wide Range of Offline Businesses

Evergreen Awards also considered the platform’s relevance across offline business sectors. Restaurants, bars, hotels, salons, gyms, retailers, and event businesses often depend on customers physically showing up. Flycket gives these businesses a way to make offers easier to access, easier to share, and easier to track.

Why Flycket Was Selected

Evergreen Awards selected Flycket as the Best Marketing Innovation Platform in the UK of 2026 because of its clear concept, practical origin story, founder experience, trackable structure, and focus on improving offline promotional engagement. The platform reflects a meaningful shift from simply broadcasting offers to encouraging customer participation.

About Flycket

Flycket is a UK marketing innovation platform founded by James Ogilvie Robertson and Rachael Ogilvie Robertson. The company helps businesses create digital Flyckets that customers can claim, save, share, and redeem. To learn more, visit flycket.com.