In the fast-paced world of e-commerce, few companies have managed to scale and innovate at the pace of Herd. Awarded the Best E-Commerce Brand in the United States of 2025 by Evergreen Awards, Herd has established itself as a leader in the industry. Through a unique combination of AI-powered technology, creative ingenuity, and a founder-driven approach, Herd is reshaping the way modern consumer brands are built and scaled.

A Founder’s Vision: A Legacy of E-Commerce Expertise

At the heart of Herd’s success is founder Ajar Rajbhandary, who brings a wealth of experience to the table. Growing up in a family that was deeply involved in e-commerce—his parents were early sellers on eBay in 2006 and Amazon in 2014—Ajar had a front-row seat to the evolution of the digital marketplace. This early exposure gave him a unique edge and insight into what it takes to build a thriving e-commerce business from the ground up.

With a deep-rooted understanding of both the technical and consumer-facing sides of the business, Ajar and his team have built Herd to be more than just another e-commerce company. It is a visionary brand-building powerhouse, one that operates at the intersection of creativity, technology, and consumer culture.

Bootstrapped Success: Proving Innovation Outpaces Capital

What truly sets Herd apart is its bootstrapped approach to growth. While many e-commerce businesses rely on massive venture capital funding, Herd has scaled efficiently and effectively without the need for outside investment. In its very first year, the company is set to generate over $15 million in revenue—a remarkable feat for a business that was built from the ground up with discipline, hard work, and creativity.

“We’ve shown that it’s not the amount of capital that dictates success, but how creatively and efficiently you operate,” says Ajar Rajbhandary. “Our success is rooted in the discipline of building a business with purpose and focus.”

AI-Driven Innovation: The Key to Herd’s Success

A major differentiator for Herd is its commitment to leveraging cutting-edge technology. By utilizing proprietary AI and data-driven insights, the company is able to scale quickly, identify new opportunities, and make smarter, faster decisions. This AI-powered approach allows Herd to operate more efficiently than traditional e-commerce companies, giving it a competitive edge in the crowded digital marketplace.

“The future of e-commerce is all about innovation, and we’re at the forefront of that change,” says Ajar. “AI isn’t just a tool for us—it’s the backbone of our business, allowing us to identify trends, manage inventory, and reach our customers faster and more effectively than ever before.”

Building Brands for the Modern Consumer

While many e-commerce companies focus solely on acquiring existing brands, Herd sets itself apart by focusing on creating bold, culturally relevant brands that resonate with today’s consumers. This creative approach to brand building allows Herd to develop products that are not only innovative but also have a lasting impact on the market. Whether through digital platforms or physical retail, Herd is focused on creating brands that go beyond just being profitable—they aim to be household names.

Why Herd Stands Out

Herd’s success is a testament to the power of creativity, technology, and a founder-driven vision. Unlike traditional e-commerce players who often rely on financial engineering, Herd is building brands with a purpose. Through AI-driven automation, deep e-commerce knowledge, and an emphasis on creative product development, they are revolutionizing the e-commerce space.

A Bright Future Ahead

With its unique approach to scaling brands and its commitment to leveraging technology, Herd is positioned for long-term success. As the company continues to grow and expand its reach, it’s clear that Herd is poised to become a major player in the e-commerce industry for years to come.

For more information on Herd and their innovative approach to building the next generation of consumer brands, visit www.herd-group.com.