
A Visionary Leader in Wellness and Transformation
Joey McCune, the founder of Sound Healing Tulum, has been recognized as the Best Innovative Business Woman in Mexico of 2025 by the Evergreen Awards. Her groundbreaking work in the wellness and spiritual retreat industry has redefined the standards of healing spaces, blending ancient practices with modern design in a way that is both visionary and transformative. Through her sanctuary in the jungles of Tulum, Joey has created a space that not only focuses on physical wellness but also nurtures the mind, body, and spirit with unmatched dedication.
Joey’s unique approach to sound healing, combined with her ability to craft exclusive, high-frequency environments, sets her apart as a leader in the wellness space. Her sanctuary, built around a 66-million-year-old cave and cenote, serves as a living portal for deep emotional release and spiritual awakening. As a female entrepreneur, she has proven that innovation goes hand-in-hand with authenticity, and her success is a testament to her unwavering commitment to her vision.

Pioneering Luxury Wellness Retreats
What truly makes Joey’s work so innovative is her ability to marry luxury and wellness in a way that feels grounded, authentic, and deeply personal. Sound Healing Tulum is not just a retreat center—it is a living sanctuary where the art of sound healing is taken to new heights. By blending crystal alchemy bowls, planetary gongs, and live sound ceremonies, she has created a one-of-a-kind experience that promotes deep healing through the power of vibration and nature.
Joey’s strategic vision has also led to the creation of exclusive experiences that cater to those seeking privacy, intimacy, and authenticity. Sound Healing Tulum limits its retreats to small groups, ensuring that every guest receives an individualized and transformative experience. This attention to detail and personalization is what makes Joey’s approach to business truly innovative.
Leading with Purpose and Intention
As a businesswoman, Joey has built Sound Healing Tulum with a clear sense of purpose and intention. Her goal has never been to follow trends but to create a space where healing, rest, and transformation are the primary focus. Her work is rooted in decades of experience in designing sacred spaces, and she has brought that expertise into every aspect of Sound Healing Tulum, from the acoustics of the sound temple to the carefully curated ceremonies.
Joey’s ability to create a luxury wellness space that remains grounded and accessible speaks to her deep understanding of the importance of balance. She has revolutionized the idea of a wellness retreat by not only offering high-end services but by ensuring that every detail is intentionally crafted to facilitate deep, life-changing experiences.
Empowering Others Through Innovation
Joey’s influence extends beyond her business. She is passionate about empowering others, particularly women, in the wellness and entrepreneurship space. Through her work, she has demonstrated how creativity, dedication, and an unwavering belief in one’s vision can lead to groundbreaking success. As a businesswoman in Mexico, she has proven that there is no limit to what can be achieved when innovation and authenticity are at the forefront.
The impact of Sound Healing Tulum goes far beyond its stunning location and transformative experiences. It is a shining example of what happens when purpose-driven business practices are combined with a deep respect for nature and the human spirit.
What Clients Are Saying
Guests of Sound Healing Tulum consistently speak of the profound impact that the sanctuary has had on their lives. One visitor shared, “Joey’s ability to create a space that is both luxurious and deeply healing is unparalleled. The experiences I’ve had here have truly changed my life.” Another client reflected, “There is nothing like Sound Healing Tulum. Joey’s vision is evident in every detail of the space, and the healing energy is palpable. I will be back for sure.”
These testimonials serve as a testament to Joey’s unwavering dedication to her craft and her ability to create lasting, positive change in the lives of her guests.
A Legacy of Transformation and Healing
Joey McCune’s recognition as the Best Innovative Business Woman in Mexico of 2025 by the Evergreen Awards is well-deserved. Her innovative approach to wellness, her deep connection to the natural world, and her commitment to creating spaces for healing and transformation have earned her a place as a leader in the wellness industry. Through her visionary work, Joey continues to inspire others to seek not only personal growth but to cultivate a sense of inner peace and balance.
For more information on Sound Healing Tulum and to experience the transformative power of Joey’s sanctuary, visit www.soundhealingtulum.com.
At Evergreen Awards, we honor excellence across three key categories—Organizations, Products, and Individuals. By recognizing success in all its forms, we shine a light on the achievements that inspire progress and set new standards for greatness.
