At Evergreen Awards, we are proud to announce Bryan K. O'Rourke as the recipient of the Best Digital Transformation Leader in the Fitness Industry of 2025 award. Bryan’s visionary approach to transforming the fitness and wellness landscape through innovative technologies and strategies has redefined industry standards, helping organizations navigate a rapidly changing world. His ability to bridge innovation, strategy, and human impact positions him as a future-focused leader in the fitness industry. Bryan’s expertise in data, technology, and transformation is exemplified in his belief that “digital transformation isn’t about replacing the human experience, it’s about amplifying it,” emphasizing that fitness brands embracing this mindset will define the future of the industry.
Leading the Charge in Digital Transformation
Bryan K. O'Rourke’s work transcends traditional leadership. As the Founder and CEO of Vedere Ventures, a strategic investment and advisory firm, he has positioned himself as a forward-thinking leader at the intersection of fitness, technology, and human performance. With his extensive expertise, Bryan has shaped the digital future of the fitness industry, providing actionable insights to businesses eager to embrace digital disruption.
His work with companies such as Core Health & Fitness, where he led the organization through a period of record growth, exemplifies his ability to blend technology with business acumen. Under his leadership, Core Health launched cutting-edge products like the APEX console line, which reshaped the customer experience and positioned the company as a leader in fitness technology.
Expertise and Vision Beyond the Gym Floor
What sets Bryan apart is his ability to marry business performance with technological innovation. Unlike others who focus solely on short-term gains, Bryan has always prioritized sustainable growth through digital transformation. His global perspective, gained through over three decades of experience across 40 countries, enables him to see beyond the gym floor, understanding the vital role that data, AI, and digital platforms play in shaping the future of fitness and wellness.
Bryan’s influence extends beyond his company, as he is a sought-after keynote speaker, advisor, and board member for various global fitness events and organizations. He has contributed to the digital fitness conversation through books, trend reports, and public speaking engagements at high-profile events like the IHRSA and Europe Active congresses.
Real-World Impact Through Technology
Bryan’s vision for digital transformation goes beyond mere adoption of new tools, it’s about enhancing the human experience within fitness environments. “Digital transformation isn’t about replacing the human experience, it’s about amplifying it,” Bryan says, encapsulating the essence of his philosophy. Fitness brands that align with this mindset, he believes, will lead the way in defining the future of health and wellness.
His approach focuses on empowering brands to not only integrate technology but also build human-centric digital ecosystems that resonate with today’s health-conscious consumers. By helping companies transition to these forward-looking models, Bryan has fostered lasting relationships with top-tier global brands and emerging leaders in the fitness space.
Client Testimonials: A Glimpse Into Bryan’s Leadership
Bryan’s impact is evident not only through his professional accomplishments but also through the testimonials of those who have worked alongside him. Chuck Runyon, CEO of Self Esteem Brands, states, “Bryan is a strategic thought leader, and his insight on technology, as it relates to transforming consumer engagement and business operations, continues to push the fitness industry forward.”
Rick Mayo, franchisor at Alloy Personal Training, adds, “He is a thought leader and phenomenal strategist. He is also a fantastic communicator and speaker.” Trever Ackerman, a multi-unit CEO in the health and wellness industry, echoes this sentiment: “Bryan’s authentic and genuine approach to leadership is a quality that is sadly missing in so many business relationships today.”
A Legacy of Leadership and Innovation
Bryan K. O’Rourke’s recognition as the Best Digital Transformation Leader in the Fitness Industry 2025 is a reflection of his unwavering commitment to driving innovation, inspiring change, and redefining what’s possible in the fitness and wellness sectors. As the fitness industry continues to evolve, Bryan remains at the forefront of this transformation, helping businesses harness the power of technology to elevate the human experience.
To learn more about Bryan’s work and vision for the future of fitness, visit his website at https://www.bryankorourke.com/
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At Evergreen Awards, we honor excellence across three key categories—Organizations, Products, and Individuals. By recognizing success in all its forms, we shine a light on the achievements that inspire progress and set new standards for greatness.
